Open House is the biggest event for TMU once recruitment season starts. With extensive programming taking place in the same building over six hours, attendees must navigate through each floor to arrive on time for the various sessions.

I worked with the marketing officer to understand the circulation path, the different room activations, and how people needed to access the various rooms. The goal was to facilitate navigation and orientation, ultimately providing a better user experience and reducing confusion in the space.‍

I created a signage system that would guide attendees and provide a clear path from the lobby entrance to their destination.