The Master of Digital Media offered by The Creative School faculty at TMU is a unique one-year program designed to equip graduates with the skills and industry experience they need to become thought leaders in the digital media world.

THE BRAND

Understanding the nature of the program and catering to students eager to take their skills to the next level in an ever-changing digital world, I developed a system made out of geometric shapes that can be rearranged. It is flexible and clean, providing a grounded feel that, in combination with a set of colours drawn from the TMU’s broader palette, sets the tone for an academic, but forward-thinking program.

ENVIRONMENTAL GRAPHICS

We needed to extend the brand to the MDM space and wanted to avoid using logos or words on the walls. Based on the brand, I created a grid-based illustration that utilizes MDM colours and geometric shapes to represent transformation, collaboration, fabrication, and data visualization —the core ideas explored by the program.