Kensington Market Jazz Festival is a live music event in Toronto that showcases hundreds of established musicians on the Toronto jazz scene. It takes place over three days in the colourful and diverse neighbourhood of Kensington Market. deep understanding of the world and the projects I work on.

The project involved rebranding the festival’s identity and creating marketing material to promote the event online and on social media platforms. A landing page was also designed to inform attendants and provide an overview of the event over the years.

The main goal was to update the brand to reflect the neighbourhood’s vibrant personality and the eclecticism of jazz music. The new brand needed to merge these two concepts, the neighbourhood’s rich history and the unexpected nature of jazz, to create a fun and eye-catching identity that draws people in.

My role involved the art direction, branding and illustration, and the design of the festival’s website.